DVD (Chaptered)
$129.95
DVD + 3-Year Streaming
$194.93
3-Year Streaming
$129.95
Item#



Online Marketing Strategies
©2012

As a marketing medium, the Internet now ranks ahead of TV, radio, and print as the preferred marketing method for businesses, brands, and organizations around the world. As a result, understanding and implementing online marketing strategies has become essential for anyone in business. From small and medium enterprises to multibillion-dollar corporations, online marketing must be included in any marketing strategy. This program contains interviews with online marketing experts and professionals as it explains and analyzes a range of concepts—such as search engine optimization, pay-per-click, viral and e-mail marketing, and coordinating an online marketing campaign. Specific case studies will help students develop essential skills and knowledge for a future on the wild frontier of the online universe. Viewable/printable educational materials are available online. (18 minutes)



Playing preview clip:
Online Marketing Strategies
Once TV established itself as the dominant medium in the 1960s, businesses were able to offer more entertaining and interactive forms of advertising to compliment print and radio. The Internet and social media changed the face of marketing forever.