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Starting a Consulting and Training Company: The StartUp Experience
©2011

Bob Riefstahl is the founder and managing partner of 2WIN! Global, a business training and consulting firm. In the 12 years since he left a successful career as vice president of sales for a large company to start his own venture, Bob has built his client base to profitability—a list that includes some of the most important software and technology companies in the world, including Microsoft, SAP, Oracle, HP, and IBM. In this program, Bob discusses how getting published adds to your credibility; how to get paid for your value, not simply for your time; how to work with domestic and international clientele; how to identify client needs; how to present to clients and close deals; secrets of perceived value and successful training; how to get contracts with big companies; and more. (78 minutes)

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Starting a Consulting and Training Company: The StartUp Experience
Founder of 2Win!Global, Bob Riefstahl is introduced by interviewer Dr. Tom Duening. Riefstahl saw the need for training in sales and explains how he got started.