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Inventing and Bringing Products to Market: The StartUp Experience
©2011

Jim Holley went from aerospace engineer to inventor. Over the course of 15 years, he created 31 juvenile, sports, and medical products that resulted in 15 patents. His products were distributed through every major retail outlet in the U.S. and in 22 other countries. He even formed a consumer products company that secured $6.5 million of investment capital and negotiated numerous license agreements with large distribution partners. In this program, Jim discusses how to evaluate an invention and determine its potential for commercial success; how to develop and protect your idea; how to keep costs down; the pros and cons of licensing, OEM manufacturing, or bringing the product to market yourself; how to find the right partners and negotiate the best deals; and more. (63 minutes)

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Entrepreneur's Journey: Getting Started
Jim Holley has 15 patents and has brought 31 products to market. He discusses his journey from aerospace engineer to inventor.