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Starting a Franchise: The StartUp Experience
©2011

Prior to opening the Zuka Juice stores (later acquired by Jamba Juice), Jason Madsen owned and operated an architectural design/construction management firm. He had no experience in restaurant operations prior to a consulting engagement with Zuka Juice, and his educational background at the time was architecture and political science. Yet after only five years in the restaurant industry, he had expanded into several locations, made a profitable exit, and was still in his 20s. How did he do it? In this program, Jason discusses why an exit strategy is the first thing you should think about; how to research franchises before you invest in one; how to expand and grow beyond a single location; how to find dependable young employees and how to motivate them; how to develop your own marketing approach to set you apart from other franchises; how to evaluate and finance the right franchise; how to implement your own ideas within your franchise; and more. (80 minutes)

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Franchise Owner Profile
Prior to opening the Zuka Juice stores Jason Madsen owned and operated an architectural design/construction management firm. He was impressed when he met the owner of Zuka Juice at age 21.