This program explores the process of setting up a business enterprise by following the story of Olive—a dynamic young woman with a passion for social media. As Olive begins her own e-business in the competitive field of media monitoring, viewers learn just what it takes to be a successful entrepreneur, including careful research and planning, finding a niche market, promoting the new company, and more. Throughout the video an app developer, a graphic designer for go-karts, and a fashion designer share their insights into the challenges and rewards of starting their own business. A viewable/printable worksheet is available online. (19 minutes)