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CNBC Titans: Herb Kelleher
©2011

Southwest Airlines began as an obscure Texas company and grew into an industry giant—eventually flying more than a quarter of a million passengers around the U.S. on any given day. CNBC profiles Herb Kelleher, the cofounder and former CEO of Southwest and by many accounts still its heart and soul, thanks to his “emeritus” status. Viewers learn how Kelleher grew the company from a small regional carrier with just four jets into an industry leader with a business model based on low fares, a no-frills aesthetic, and service that gave passengers “freedom to fly.” A straight-talking iconoclast, Kelleher is reportedly adored by Southwest employees and respected on Wall Street. Furthermore, Southwest has an astounding 38 consecutive years of profitability, a record no other U.S. airline can touch.

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Introduction: CNBC Titans: Herb Kelleher
Introduction: CNBC Titans: Herb Kelleher