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CNBC Titans: Procter & Gamble
©2011

Only in America could two immigrants—an English candlemaker and an Irish soapmaker—create what would become the most powerful consumer goods company in history. In the 1830s, when William Procter and James Gamble founded the company that would bear their names, they could never have envisioned that one day their products would touch everything from babies’ bottoms to ladies’ eyebrows. With intimate interviews and unprecedented access to legendary former CEOs John Pepper and A. G. Lafley, as well as with chief executive Bob McDonald, CNBC pulls back the curtain for an inside look at Procter & Gamble. The 79-billion-dollar behemoth is often analyzed in the context of its popular brands, such as Pampers, Bounty, and Tide—but a recent strategy rethink suggests there’s an advantage to branding Procter & Gamble itself.

Playing preview clip:
Introduction to CNBC Titans: Procter & Gamble
Procter & Gamble builds brands into legends. Every day around the world, four billion consumers place their trust in one or more Procter and Gamble products. The company is a $79 billion behemoth. Its products impact the world.