DVD (Chaptered)
DVD + 3-Year Streaming
3-Year Streaming

Media Literacy in the 21st-Century Classroom

The more digital technology becomes inseparable from our daily lives, the more chances corporate and political media have to manipulate young people—unless students are taught how to dissect and defend against that manipulation. This program helps educators instill media literacy through an exploration of its basic concepts as well as examples drawn from film and television. Defining media literacy in terms of access, analysis, evaluation, and creation, the video examines race and gender issues, embedded social cues, the prevalence of media bias, and concrete methods for questioning the objectives and studying the techniques of media. Well-known TV commercials are used as case studies. (40 minutes)

Playing preview clip:
Teaching Media Literacy
Students need to understand more than just reading, writing, and arithmetic; they also need to understand how media is used to influence their decisions.