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Secrets of Effective Personal Communication
©1999

In general, prospects can be divided into groups known as Amiables, Expressives, Analytics, and Drivers—and knowing the differences between them can make or break a budding business relationship. This program narrated by Bob Kimball—author of the American Marketing Association’s popular AMA Handbook for Successful Selling and professor of marketing at the University of West Florida—stresses the value of good writing skills; of nonverbal communication during "7-second plans" and presentations; of listening and following up; and of generating mutual cordiality and respect. (30 minutes)



Playing preview clip:
Sharpen Your Writing Skills
The communications technology revolution makes personal communication skills more critical than ever. Improving writing skills and developing a conversational writing style help salespeople make more sales and make sales more easily.