In today’s high-tech, multimedia business environment, ads must be slick, sensational, and sophisticated if they hope to stand out from the competition. This program examines how truth in advertising has gotten lost in this competitive frenzy, and how consumers can learn to separate fact from fiction in the confusing barrage of hype and half-truths. Two advertising executives discuss how companies develop ads, and how consumer audiences are targeted. (29 minutes)

Tell a Friend! Your Name: Your Email: Your Friend's Email: Your Message: We respect your privacy and will not use your friend's address without permission. Item#: BVL7141 Copyright date: ©1997 VHS ISBN 978-0-7365-7638-3 DVD ISBN 978-0-7365-9957-3

VHS	$69.95
DVD	$69.95
DVD + 3-Year Streaming	$104.92
3-Year Streaming	$69.95

Prices include public performance rights.
Not available in Asia.

		America's Ad Icons The best product mascots and corporate ambassadors share two key features: they become indelibly associated with the things they represent and they remain relevant over time. This informative and entertaining program uses case studies of Tony the Tig...(more details)		VHS $89.95 DVD $89.95
		In Brands We Trust After "OK," "Coca-Cola" is the most widespread word in the world. How did branding evolve into a global shadow force that packages lifestyles, commodifies personal values, and stands in for cornerstone cultural institutions? In this provocative progr...(more details)		VHS $149.95 DVD $149.95 DVD + 3-Year Streaming $224.92 3-Year Streaming $149.95
		Business Ethics: The Bottom Line Is today's corporate culture, characterized by exorbitant CEO salaries, downsizing, and benefit reductions, alienating employers from employees? What moral obligations do companies have to the people who work for them, and to the communities they ser...(more details)		VHS $89.95 DVD $89.95 DVD + 3-Year Streaming $134.92 3-Year Streaming $89.95
		Sneakers, Laptops, and the Homeless Nike and Apple, Pepsi, McDonald's, fast cars, fast food, dog food, and some public service award winners for the Red Cross, anti-drinking/driving, and the Coalition for the Homeless. Seventy-five stunning ads and interviews with Joe Pytka, CD Jeff Go...(more details)		VHS $89.95 DVD $89.95
		New Suits: Profile of an Ad Campaign This program is a real-life case study of how advertising campaigns are developed. In this case, a clothier hires a young, hip ad agency to redefine his company's image. Feedback from focus groups is used to formulate different campaign strategies. T...(more details)		VHS $69.95 DVD $69.95

See additional titles in Marketing | Ethics & Business Law | Philosophy