Films for the Humanities and Sciences - NOW with Bill Moyers: Daniel Yankelovich on Public Opinion Research

NOW with Bill Moyers: Daniel Yankelovich on Public Opinion Research

Opinion polls are said to be the voice of America; Daniel Yankelovich has been listening for the last 40 years. In this program, Bill Moyers talks with the survey pioneer recently named one of the 20th century’s ten most influential people in the area of public policy. From his vast experience in the field, Yankelovich explains the agendas behind public opinion research, homing in on its uses and abuses by special interest groups. He also discusses the integral link between the economy and education, as well as what Americans can do to become poll savvy. (36 minutes)

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Item#: BVL32909
Copyright date: ©2003
VHS ISBN 978-0-7365-8731-0
DVD ISBN 978-0-7365-8733-4


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