In a consumer culture, the pressure to buy can be as subtle as it is relentless. This program introduces the craft of advertising, explaining the difference between needs and wants while analyzing the power of celebrity endorsements, the psychological advantage of product placement, and other aspects of the business of steering wallets to cash registers. A Cambridge Educational Production. (25 minutes)

Tell a Friend! Your Name: Your Email: Your Friend's Email: Your Message: We respect your privacy and will not use your friend's address without permission. Item#: BVL11742 Copyright date: ©2001 VHS ISBN 978-0-7365-3555-7 DVD ISBN 978-0-7365-6570-7

Part of the Series : Media Interrupted: The Dissection of Media in American Culture

VHS	$69.95
DVD	$69.95
On Demand (3yr)	$69.95
On Demand (3 Year Streaming) + DVD	$104.92

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		Sexual Stereotypes More than ever before, Americans are being bombarded-and acculturated-by the media, and only discerning individuals will recognize the sexual biases that all too often are a part of each day's worth of information and entertainment. This program focu...(more details)		VHS $69.95 DVD $69.95 On Demand (3yr) $69.95 On Demand + DVD $104.92
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