Films for the Humanities and Sciences - Louis Schweitzer: Chairman of Renault

Louis Schweitzer: Chairman of Renault

Nephew of the famous theologian Dr. Albert Schweitzer and head of one of the world’s most innovative automobile companies, Louis Schweitzer devised a visionary strategy for revitalizing Renault in the early 1990s. In this interview, he discusses his tenure as CEO, his beliefs about the economic resilience of Europe, and the political and cultural complexities of the evolving EEU. In addition, he explores Renault’s challenges as a major stakeholder in Nissan and as a principal player in the eastern European auto industry. His enthusiasm for Dacia’s “5,000-euro car” concept highlights the importance of developing a reliable model for economically challenged consumers. (43 minutes)

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Item#: BVL35609
Copyright date: ©2005
VHS ISBN 978-1-4213-4400-3
DVD ISBN 978-1-4213-4401-0

Part of the Series : CEO Stories: In Their Own Words | The Business Collection | The Ultimate Media Librarian Collection


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