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America's Ad Icons
The best product mascots and corporate ambassadors share two key features: they become indelibly associated with the things they represent and they remain relevant over time. This informative and entertaining program uses case studies of Tony the Tig...(more details) |
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The Launch: A Product Is Born
 The challenge: create the ultimate barbecue grill. The timeline: five weeks. The pressure: intense. By focusing on one very concentrated case study, this program illustrates the process of development that every new product goes through. Team members...(more details) |
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| VHS |
$89.95 |
| DVD |
$89.95 |
| DVD + 3-Year Streaming |
$134.93 |
| 3-Year Streaming |
$89.95 |
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Ethics and Social Responsibility in Business
 Many businesses abide by a code of conduct, either company-specific or industry-wide. This timely program distinguishes between ethical behavior and social responsibility by spotlighting two well-known Australian businesses that exhibit both qualitie...(more details) |
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| VHS |
$89.95 |
| DVD |
$89.95 |
| DVD + 3-Year Streaming |
$134.92 |
| 3-Year Streaming |
$89.95 |
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E-commerce in Business
 This behind-the-scenes look at IT in action showcases three exciting e-commerce initiatives. By analyzing the growth, revenue, and future of MP3's Web site, visiting Ford's online "showroom," and showcasing the customer benefits of Coronet-Fashion at...(more details) |
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| VHS |
$89.95 |
| DVD |
$89.95 |
| DVD + 3-Year Streaming |
$134.92 |
| 3-Year Streaming |
$89.95 |
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eBay: Managing Success
 This program presents the history of Internet phenom eBay; discusses the Web site's feedback system, the key to its unprecedented success; and examines the devastating impact eBay has had on antique and collectible shops. The program also exposes two...(more details) |
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| VHS |
$89.95 |
| DVD |
$89.95 |
| DVD + 3-Year Streaming |
$134.92 |
| 3-Year Streaming |
$89.95 |
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