Films for the Humanities and Sciences - Truth Merchants: Public Relations and the Media

Truth Merchants: Public Relations and the Media

The future lies in selling stories, not in telling them. What does it mean to live in a society where more and more news is being written with a PR agenda? This program examines both the power and the responsibility of public relations, along with the friction that often occurs between PR and the media in societies based on a free press. Experts on both sides discuss their professions, while offering penetrating insights into the dynamic overlap between their industries—and the animosities between so-called spinners and hacks and their ever-increasing influence. (46 minutes)

Tell a Friend!

Your Name:
Your Email:
Your Friend's Email:
Your Message:
We respect your privacy and will not use your friend's address without permission.

Item#: BVL9053
Copyright date: ©1998
VHS ISBN 978-0-7365-1143-8
DVD ISBN 978-1-4213-6381-3


VHS	$89.95
DVD	$89.95

Certain discounts may not appear until checkout.

Prices include public performance rights.
Not available to Home Video and Dealer customers. Only available in the US.

Related Titles

Free Speech for Sale: A Bill Moyers Special

When it comes to today's important public policy issues, the opportunity to be heard depends on whether you can afford it. In this program, Bill Moyers and key legal and public interest advocates examine how industries with deep pockets use their acc...(more details)

VHS	$89.95
DVD	$89.95
DVD + 3-Year Streaming	$134.92
3-Year Streaming	$89.95

Media History

This program is an excellent survey of the history of mass media. Academic and industry experts discuss the invention and impact of the printing press, telegraph, and telephone, all of which have allowed information to be easily transmitted over grea...(more details)

VHS	$89.95
DVD	$89.95
DVD + 3-Year Streaming	$134.92
3-Year Streaming	$89.95

Media Ethics

Is a political candidate's past personal life fodder for the front page? If a child commits murder, should the offender's name be released? If a CD by a top recording artist has strongly antisocial lyrics, should the record label consider its impact ...(more details)

VHS	$89.95
DVD	$89.95
DVD + 3-Year Streaming	$134.92
3-Year Streaming	$89.95

Public Relations

Since the first written account of public relations-like activities in ancient Greece, PR professionals have been on record as shapers and reshapers of public opinion. This program defines the role of public relations, differentiating it from adverti...(more details)

VHS	$89.95
DVD	$89.95
DVD + 3-Year Streaming	$134.92
3-Year Streaming	$89.95

Media Hype: When News Coverage Goes Too Far

The Center for Media and Public Affairs reports that during the 1990s the homicide rate in the U.S. dropped 50 percent, yet homicide news coverage increased by an incredible 700 percent. In this program, the Center's Bob Lichter and the Threat Assess...(more details)

VHS	$89.95
DVD	$89.95
DVD + 3-Year Streaming	$134.92
3-Year Streaming	$89.95

See additional titles in Mass Communication | Social Environments & Change