Films for the Humanities and Sciences

Book Industry

Book publishing is both the oldest and the smallest of the mass media industries. With commentary by the president of Allyn & Bacon, a regional manager of Barnes & Noble, and the owner of the large, independent Tattered Cover Book Store, this program provides a detailed look at how trade and educational/reference books are made, sold, and marketed. Also discussed is the perception of book publishing as a glamorous career field, in spite of the hard reality of low profits and wages. In addition, talk-show footage of William F. Buckley, Jr., and Madeline Cartwright, author of For the Children, adds insights into the experiences of book authors. Despite competition from TV, magazines, and the World Wide Web, sales figures continue to show that books are holding their own as a method of mass communication. (28 minutes)

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Item#: BVL8559
Copyright date: ©1997
VHS ISBN 978-1-4213-9870-9
DVD ISBN 978-0-7365-6057-3

Part of the Series : Film, TV, and Media Today


VHS	$89.95
DVD	$89.95
DVD + 3-Year Streaming	$134.92
3-Year Streaming	$89.95

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