Shrinking Print Industry (03:29)
For 300 years Americans have relied on newspaper to receive information. In the digital age journalism has shrunk— dozens of newspapers have closed and there are 30% less positions available. Laura Frank lost her job when the Rocky Mountain News closed in 2009 and explains the days of a 40-45% profit margin is gone.
Replacing Newspapers (02:07)
Owners decided to sell after "Newsweek's" circulation dropped by 50%. The magazine was bought by IBT, merged with "The Daily Beast," and released as a digital publication.
Today's Marketing Strategies (03:25)
Bill Grueskin explains that digital publications must investigate methods to drive readers to their website. Peter Vandermeersch runs NRC Handelsblad in Amsterdam and must cater to print and digital platforms. Dan Gross discusses the difficulties modern publications face.
Finding a Balance (02:14)
Christian Van Thillo began to develop sites for the digital savvy while also concentrating on printing newspapers. Paul Smurl, the general manager of digital products at "The New York Times," explains that mobile technology is the future of digital publishing.
Transition from Paper to Digital (02:13)
Experts do not feel that print media will cease within their lifetimes— both "The New York Times" and "De Persgroep" circulation has not declined significantly. Smurl and Van Thillo describe how digital readers and print subscribers are separate demographics.
Are Newspapers Obsolete? (00:49)
Gross says that kids who grow up today will not know how to read a newspaper. Experts discuss the mistake the media made by giving away its content for free initially. "The Huffington Post" is one of the most famous news aggregators and is partly powered by unpaid bloggers.
"The Huffington Post" (02:41)
Nicholas Sabloff describes news aggregation. Van Thillo and Vandermeersch complain that aggregators steal content from publishers. Sabloff feels it is essential for a digital platform.
Charging for Content (03:57)
Edwy Plenel describes how newspapers provide information, but news aggregators offer opinion and entertainment. Smurl explains how successful paywalls have been for the "The New York Times." Grueskin cautions that other U.S. publications have not found paywalls as financially lucrative.
Will People Pay for News? (03:50)
Vandermeersch explains the difficulties of asking subscribers to pay for content they are used to receiving for free. Smurl suggests approaching consumers for their input. "Buzzfeed" is a digital social news and entertainment company that incorporates social networking.
Social Media's Influence (02:00)
Social media allows consumers to become editors and publishers. "Buzzfeed" incorporates social networking to distribute and market the website's content. Jack Sheppard explains that the company uses an algorithm to determine which stories are the read and shared most frequently.
Logging Every Keystroke (02:51)
Unlike print publications, digital magazines can determine exactly which articles are being read. Chart Beat is computer software that compiles consumer data in real time. Tony Haile describes how the program can help build a loyal audience and then monetize it.
Shareable Advertising (03:28)
"Buzzfeed" earns income by helping brands create marketing that looks like news articles. Plenel cautions that shareable advertising dissolves journalism into entertainment. Haile and Sheppard disagree.
After Rocky Mountain News Folded (03:26)
The Columbia School of Journalism offers a dual degree program of Computer Science and Journalism. "I-news" sells its investigative news articles to other agencies for distribution. Frank explains how crowdfunding creates a predictable revenue stream.
Non Profit Models (02:20)
Kevin Davis prefers to not chase the same revenue models as for-profit companies. Over 80 non-profit media organizations participate in the Investigative News Network. Plenel formed "Mediapart," a digital news organization.
Civic Duty to Pay for News (02:00)
Plenel describes how creating short, anecdotal, entertaining pieces undermines the value of investigative journalism. He and his partners invested over five million euros in "Mediapart." Freedom of the press is not the privilege of journalists— it is a citizen's right.
Changes in Journalism (04:17)
Frank believes that high quality journalism makes a difference in society. Plenel wants to create an English version of "Mediapart." Publicists and journalists discuss the future of publishing and how to make a company viable.
Credits: Stop the Presses (00:25)
Credits: Stop the Presses
For additional digital leasing and purchase options contact a media consultant at 800-257-5126 (press option 3) or firstname.lastname@example.org.